Diesel

About the brand

There has been much speculation about the extremely well-known but exotic name of the Diesel brand in the fashion world. Renzo Rosso chose it because it sounds the same in every language and because diesel (as a fuel) was, in Rosso's words, "the ultimate fuel" of a modern world at the end of the 1970s. Production initially began with denim jeans exclusively for men. Subsequently, the charismatic and excentric founder consistently expanded his company into a fully-fledged fashion label and also offered women's collections. Provocative advertising campaigns also contributed to Diesel's fame. The label added jewellery and watches to its range relatively late, but quickly developed this area into a highly regarded segment of its creations. Diesel wristwatches are among the casual design classics and represent the Italian fashion world in our Swiss online shop for quality watches. Today, watches for men are among the flagships of Diesel design and have always impressed with their distinctly masculine design. They include extremely trend-conscious XXL men's watches with stainless steel cases measuring between 40 and 60 mm in diameter.

Diesel's design philosophy:
The brand became famous for its used look in jeans, and Diesel watches also stand out for their understatement. The repertoire of accessories is huge and is united in its entirety by the Diesel casual style. The materials used are simple yet of high quality. Diesel deliberately avoids glittering and glamourous excess in order to set itself apart from other labels. A watch from Diesel tends to be more of a leisure item, but it also cuts an excellent figure for business occasions. Even those who are style-conscious when travelling in Switzerland can round off their official outfit perfectly with a Diesel watch. The absolutely impeccable workmanship of these wristwatches is important. Their cases are predominantly made of stainless steel, and bracelets can also be made of steel or high-quality leather. The movements are characterised by maximum precision and reliability, while the watch designs inspire with sheer inexhaustible creativity and exuberant ingenuity.

We are an official retailer of the Diesel brand, which has decisive advantages for you as a customer in terms of security, warranty and after-sales service when purchasing online.